We’re building the behavioural AI layer between humans and machines.

Because tech should understand us - not the other way around.

Our story

Man with short hair and glasses wearing a black sweater and necklace, standing in an urban setting.

We didn’t come to build another AI company. We came to change the way humans and technology interact - by putting behaviour at the core of everything.

Patrick, Founder of zally

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  • 2022

    Founded in Manchester

    Founded by Patrick Smith, driven by a simple belief: Technology should adapt to humans — not the other way around.

  • 2023

    Accepted onto the Barclays / Plexal Accelerator

    zally is accepted onto the accelerator and made it’s home in the centre of Manchester

  • 2023

    zally makes first hires

    zally hires it’s founding team

  • 2023

    First alpha test takes place

  • 2024

    First beta test takes place

  • 2024

    zally wins Innovator of the Year at the GM Chamber Excellence Awards

  • 2024

    zally joins the NVIDIA Inception Programme

  • 2025

    zally files its first patent application

The spark behind zally

We started zally with a simple belief: technology should adapt to humans — not the other way around.

Back in 2022, our founder moved to Manchester without knowing a soul, with one big idea and an even bigger ambition: to build a smarter, more human tech layer — powered by behavioural AI.

Since then, we’ve been obsessed with creating technology that does more than react — it understands, predicts, and adapts to the humans behind the input.

Our models turn everyday human behaviour — how we move, act, and decide — into intelligence that machines can learn from, respond to, and personalise. We’re not just building a product. We’re building a future where technology finally works with us.

Our values

  • Pink circle with a white user icon symbol

    Human.

    We build for people, not users.

    Technology should serve humanity — not the other way around. We stay grounded, kind, and real in everything we do.

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    Spark.

    We bring energy, curiosity, and imagination to the table.

    Every interaction, idea, and product we create is powered by creativity and a sense of possibility.

  • White heart icon on a pink circle background

    Grit.

    We go again.

    We’re relentless, resourceful, and unafraid to do the hard things. When it gets tough, we get moving.

The humans behind the AI.

Elite talent. Building the future of human-first AI. From Manchester and beyond, our team brings the spark, grit, and brainpower to make it real.

  • Patrick Smith wearing glasses and a black sweater, standing outdoors with buildings in the background.

    Patrick Smith

    Founder & CEO

    Linkedin

  • Person with glasses holding a red book in a library setting.

    Sarah Schlobohm

    CAIO

  • Portrait of a smiling man in a blazer, monochrome photo.

    Rob Jones

    CFO

  • Smiling man wearing a black polo shirt with a pink background

    Alban Tramard

    CISO

  • Woman smiling, wearing a white sweater and brown top outdoors

    Sian Gwyther

    EA to CEO

  • Woman with blonde hair and white top sitting in a car, smiling slightly.

    Shannon Oxley

    Social Media Executive

  • Smiling person in a red plaid shirt outdoors

    Aiden Bradwell

    Engineering Team Lead

  • Man posing with hand on chin in front of bokeh light background

    Adil Said

    ML Engineer

  • "zally" logo in pink on a dark background

    Joining June 2025

    Senior AI Engineer

  • A woman with long black hair wearing a dark sweater and a pearl necklace, smiling in an indoor setting.

    Chloe Wong

    Engineer

  • The word 'zally' in pink lowercase letters on a black background.

    Joining June 2025

    Software Engineer

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    Liam Brennan

    Technical Consultant

Recognition that fuels us

We’re proud to be recognised by the communities, platforms, and partners shaping the future of technology. It’s not why we build — but it shows we’re on the right track.

  • Cyber Runway by Plexal logo with black background.

    Visionary Leader Award - Patrick Smith

    Cyber Runway by Plexal

    Feb 2025

  • Nielsen logo with colorful triangular arrows.

    Breakthrough Culture Award - Growth Edition

    Nielsen

    Dec 2024

  • NVIDIA logo with green eye symbol and black text.

    NVIDIA Inception Program for Startups

    NVIDIA

    Dec 2023

  • Logo featuring a blue stylized number 42 with the text "under forty two."

    42 Under 42 - Patrick Smith

    Insider Media

    Oct 2024

  • Logo of the Greater Manchester Chamber of Commerce with the tagline "Connect. Communicate. Create."

    Innovator of the Year

    Insider Media

    Oct 2024

  • GP Bullhound logo with black text on white background

    Northern Stars

    GP.Bullhound

    Oct 2024

  • Logo with text 'tech climbers' and a mountain graphic on a black background.

    One To Watch

    Tech Climbers

    Dec 2024

  • Hexagonal pattern with text "THIS IS MCR"

    Leading Technology / Digital Innovator - Finalist

    This is Manchester Awards

    Nov 2024

  • C-Suite Insider logo with "C-SUITE" in black and "insider" in green text.

    CEO of the Year for Behavioural Biometrics - Patrick Smith

    C-Suite Insider

    Oct 2024

  • Logo of The National Cyber Awards with white and gold text on a black background.

    The Startup Innovation in Cyber Award 2024 - Finalist

    The National Cyber Awards

    Aug 2024

  • Cyber Essentials Plus logo with a blue checkmark and green tip in a circle.

    Cyber Essentials Plus

    Oct 2024

  • Barclays logo with blue eagle emblem and text on white background.

    Innovation in AI Award - Finalist

    Barclays Entrepreneur Awards

    Jul 2024

  • KPMG logo with blue letters and four outlined rectangles above.

    North-West Tech Innovator Award - Finalist

    KPMG

    Jun 2024

  • "Tech Climbers" logo with mountain graphic on black background.

    One To Watch

    Tech Climbers

    Oct 2023

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Press kit

All things zally branding

For press and news inquiries,
email us at z@zally.com

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Careers at zally

We’re not just building game-changing tech — we’re building a culture that values people, purpose, and possibility.

Let’s talk about behavioural AI

Whether you’re curious, building, or ready to collaborate - we’d love to hear from you.